The Importance of Arabic SEO
It’s important to try and target your search engine practices as specifically as you can in order to maximize the amount of traffic you get coming into your site. It’s also important to recognize, for example, that Arabic SEO practices should be different than practices that occur outside of this topic.
Why SEO Should Be Specific
The reason why Arabic SEO practices need to be so specific is because the Internet is going to have a lot of overlap. If you don’t really target your keywords to something that will appeal to the Arabic world in specific, then you run the risk of being drowned out by pages that are marketing in a more general way than you.
Using the Long Tail
This brings up the question of how exactly you can make your particular website stand out to those who would benefit from finding it. One of the ways to do this is by using something called the long tail keyword. The long tail is a practice within SEO methodology whereby you add specific words to the end of a keyword.
So, for example, if you have a barber shop in Dubai, only focusing on a keyword like “barber shop” won’t be enough. Instead, you need to add in the long tail on the end so those who are nearby can find you without trouble.
Otherwise, poor SEO practices like just using a generic phrase such as “barber shop” will make it virtually impossible for local people to find you. Instead, you will end up having business shops with barber shops all over the world appear before your page. But doing something like “barber shop in Dubai” will get you the right audience.
This means that Arabic SEO practices will target those in the Arab world who will be interested in just your business. Good practices in this field will allow you to eliminate results that have nothing to do with the Arabic world from the browsers of potential customers.
It helps to use the Google Adwords Keyword Planner to come up with multiple related versions of your long tail keyword so you can make sure you are covering every possible way that people could search for you online.