Keyword Match Types

Keyword match types can be used to help ensure that your advertisements are only shown to people that may actually take an interest in them. This reduces the risk of your advertisement being clicked by someone who doesn’t care about it, which would increase your marketing expense. Main Keyword Match… Continue reading

SEO vs SEM

  Search engine optimization (SEO) and search engine marketing (SEM) are not the same. SEO and SEM do have similarities. Essentially, one is content driven and the other fee-based marketing. SEO SEO and SEM both utilize strategic content, however SEO’s primary role is to generate content to increase traffic to… Continue reading

Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries

  Source, by: Matt McGee Google’s Matt Cutts used Twitter in Oct 5 to announce that Google is launching the latest “data refresh” of its Penguin spam-fighting algorithm today and that it will affect searches across multiple languages. Including the original Penguin algorithm launch in late April, this is the third update,… Continue reading

Google Acquires Online Virus, Malware and URL Scanner VirusTotal

VirusTotal, an online malware and virus scanner, was just acquired by Google. The company already used a number of Google services ahead of the acquisition, including App Engine and Google Storage. VirusTotal will continue to operate independently and maintain its existing partnerships with other antivirus companies and security experts. The… Continue reading