Search engine optimization and pay-per-click professionals are mourning the death of Google’s Keyword Tool. Its replacement with the Keyword Planner has met with mixed reviews at best or outright disdain at worst.
Among other understandable complaints regarding the new Keyword Planner, is the new requirement to log in … Continue reading
Google’s new keyword planner hasn’t exactly received a warm welcome in the world of SEM. This is mainly due to several important differences between the previous keyword tool and the new keyword planner that replaced it.
Now, anybody that wants to access the planner would need … Continue reading
Keyword match types can be used to help ensure that your advertisements are only shown to people that may actually take an interest in them. This reduces the risk of your advertisement being clicked by someone … Continue reading
Search engine optimization (SEO) and search engine marketing (SEM) are not the same. SEO and SEM do have similarities. Essentially, one is content driven and the other fee-based marketing.
SEO and SEM both utilize strategic content, however SEO’s primary … Continue reading
SEM, Search engine marketing combines two marketing practices for getting traffic to your website. These are called SEO (search engine optimization), and PPC (pay-per- click) and are used together in SEM, giving you better results than using … Continue reading
Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click (PPC) and … Continue reading