Keyword Match Types

Keyword match types can be used to help ensure that your advertisements are only shown to people that may actually take an interest in them. This reduces the risk of your advertisement being clicked by someone who doesn’t care about it, which would increase your marketing expense. Main Keyword Match… Continue reading

SEO vs SEM

  Search engine optimization (SEO) and search engine marketing (SEM) are not the same. SEO and SEM do have similarities. Essentially, one is content driven and the other fee-based marketing. SEO SEO and SEM both utilize strategic content, however SEO’s primary role is to generate content to increase traffic to… Continue reading

SEM (PPC) Facts

Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click (PPC) and these are becoming increasingly more vital to business success. The company name Google has fastly entered the mainstream… Continue reading