Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click (PPC) and these are becoming increasingly more vital to business success. The company name Google has fastly entered the mainstream vernacular and become a verb synonymous with searching for products, services, places and overall general information. Not too long ago it was only geeks who “googled”. Today everyone from our sons to our grandmothers “google” for answers. Now Microsoft is pushing hard to mold Bing into a term synonymous for making a decision.
Following are some important statistics regarding search engine usage by both the general population as well as businesses throughout the world.
- 99% of internet users utilize search engines
- 1.4 million searches are performed world wide every minute
- Over 50% of searchers click on the first paid ad position
- SEM expenditures are expected to increase from $13.5 billion in 2008 to $26.1 billion in 2013
As more people rely on search engines to find their everyday personal and business needs it becomes crucial to have a presence and a strong call to action for your products and services in the right positions across all the major search engines.
Sources: Marketing Sherpa, comScore and eMarketer