An SEO expert possesses a deep understanding of algorithms and how search engines work. The expert is familiar with every aspect of design and knows how to modify the web pages as needed in order to improve the performance of the site across the various search engines like Google, Yahoo and Bing. The primary objective is to make sure that the site appears on the first page of the search engines results when a query is performed.
The great challenge of being an expert in the SEO field is having to compete with other sites for the highest positions on the Internet. With everyone vying for the top position, it is actually good that search engines continuously revamp their algorithms to consider more than just the content when it comes to measuring the quality of the website.
Talk is cheap these days, and nothing illustrates this more than an SEO Expert. With so many posers out there claiming they can get you first page rankings, it is wise to do your homework first and study the dynamics of an SEO marketing campaign.
Luckily, there are still SEO experts who can get you results – you just have to listen to the right people. A well-rounded SEO campaign encompasses many different methods and strategies that require great amounts of creativity and drive. The days of using auto software to blast your sites with backlinks are long gone – so avoid these schemes at all costs. That is not being an ‘Search Engine Optimization expert’.
As my portfolio continues to expand, I have to be selective in the businesses I work with in order to guarantee the best outcome for my clients. In doing so, I work with businesses who are serious about search engine placement and are truly invested in the process.
My SEO Projects
To be an SEO expert, you need to concentrate on two aspects of your SEO portfolio: on-page and off-page.
On-Page SEO Methodologies: Site Structure & Keyword Research
On-page SEO includes the content of your blog or website, the url structures, the header tags throughout your content and the technical analysis that can be tracked in your Google Webmaster Tools.
Meta description and title tag duplications, 404 errors, 301 redirects, canonical redirects and XML sitemaps are all part of the on=page process. Correcting your 404 errors are important to keep your site navigation and urls clean.
It is imperative that the title tags have a keyword or two in them that tell the user what the page is about as it is the single most important on-page element. Your meta descriptions should have an attention-getter and a clear call-to-action that gets people to click on the page as this is usually the snippet that is shown in the Google search engine results.
Successful on-page strategies also insure that there is a great deal of internal linking, so that your site has a good user experience as well and link juice is passed through your own pages.
Perhaps the most important aspect of on-page SEO is the keyword research that goes into your website. This dictates the page structures, the content that is being produced, the picture alt-tags, and the general keywords being targeted on all of the pages.
For example, a keyword that gets 4,000 exact match hits a month would probably merit its entire page to go after the keyword. A more long-tail keyword that garners 120 hits a month might only merit a blog post – or even a paragraph with the appropriate header tag – inside of a blog post.
Off-Page SEO Methodologies: Quality Links
As I mentioned earlier, the days of blasting sites with links are long gone. Resist the temptation. Even most of the Fiverr gigs that promise hundreds of .edu or .gov links are bogus and they will probably do more harm to your site than good.
You can probably guess by now that Off-Page SEO is all about the links. If an SEO expert has told you once before that the biggest part of SEO is something else besides getting quality backlinks to your site, they are wrong. SEO is a popular contest – if you can get others to talk about your site (link), then you will get rankings. Simple as that. Google has very complex algorithms that are constantly evolving but the message has always been clear: when other websites link to your website, (especially websites in your industry or niche) your site becomes more relevant and you will rank higher.
This process of getting outbound links to your site can be a natural process because you have outstanding content or products. However, there are some ninja tactics out there that can help or incentivize other people to link back to your website. This is where the SEO expert comes into play.
Tactics such as contests, guest blogging, infographics and discount codes are all great ways for other websites to link back to your website.
Folks, be aware of all the SEO experts out there – it doesn’t matter if you are in Dubai or an SEO expert in Jordan – SEO often has a slimy connotation with it because most people do not execute SEO strategies properly. Simple as that.
It is up to you to study the game so you can become an expert yourself (takes many years) or trust someone who has the results and experience to back up the SEO success.