Search engines are clever, but they still need assistance. The major search engines are always working towards improving their expertise to crawl the websites more deeply & return better results to internet users. However, there is a limit to how search engines can operate. While the right SEO can net you thousands of visitors & attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Web is becoming increasingly competitive, & those companies who perform SEO will have a decided advantage in visitors & customers.
Search engines are matchless in that they provided targeted traffic – people looking for what you offer. Search engines are the roadways that makes this happen. If your site cannot be found by search engines or your content cannot be put in to their databases, you miss out on wonderful opportunities obtainable to sites provided by search.