Hardly a marketing tool offers greater potential than the Internet. More and more companies are using their own Web sites or online stores, the fast-growing medium for customer acquisition, as an image platform or to direct their own products. With the ever increasing competition in the online environment, the demands are growing daily at a site. Characteristics such as performance, functionality, user friendliness and attractive design are just a selection of criteria that the site-winner will represent the Web 2.0.
If you want to keep step in the future, you come to a website re-launch sooner or later do not pass. We give you 10 useful tips on how to align your site with a relaunch of the start to the requirements of search engines, thus position themselves better in the search results already achieved and will rank successes:
1. Usability testing of the content management system
Check at the beginning of the planned relaunch CMS SEO criteria: It is particularly important that you can maintain URLs, meta-data, content and HTML attributes individually. Only then the page can be optimally aligned to a strategy defined in the keyword search. If important ranking factors such as meta-data can not edit individually, we recommend that you use a different CMS. A high ranking in organic search index and the associated traffic increases are highly dependent on these factors.
2. Domain Strategy
Develop a single domain strategy in which you include future country activities, your brand, existing domains and their internal linking. Then select the appropriate type of domain for your website. The following are examples of different domain types:
- Top-level domain: digi-tips.com, digi-tips.jo …
- Subdomain: ar.digi-tips.com, fr.digi-tips.com …
- Sub-directories: digi-tips.com/seo/, digi-tips.com/sem/ …
- URL parameters:? digi-tips.com.com?country=jo …
Each domain type fulfills the crucial aspects of SEO criteria vary widely. These criteria include, for example, the individual control of the Geo-targeting, the credibility of the domain type from a user perspective, the relevance and size of the domain and the level of management and link building efforts.
3. Keyword Strategy
A good keyword strategy is the basis for a successful web site relaunch. To prepare them, you should first identified terms that describe the range of your website. The search result from the analysis of site categories, product titles and descriptions. If your Seedlist finished with relevant keywords, the need to filter out the most promising strategy for the keyword. Play key figures such as the search volume and advertiser competition to the respective terms, destination URLs and web content a major role. The keyword strategy is the basis for all further steps of the website relaunch.
4. Navigation structure
On the basis of the produced keyword strategy, you should now create a navigation structure for your new website. We recommend that keywords that were set for individual categories to use in navigation as a category name. This increases the relevancy of your pages to the respective keywords in the search engines.
Content is a critical part of any website. For this reason, you should strategically important (sub) betexten pages optimized for search engines. Here are the contents of the relevant categories on the site-directed defined search terms in your keyword strategy. Texts to help search engines to capture the thematic relevance of a site and the page in the search results accordingly classified. With all the search engine optimization but may not be the actual user password: Your content should be legible, meaningful structured and understandable – and therefore search engine, and its user-conversion needs.
6. Internal linking
The internal linking allows link power deliberately pass on strategically important sites. This has a positive effect on the ranking of the target URL. Most will be directly linked from the content out to give the user more topics relevant information. In addition, developing a site map is useful.
7. URL design
The URL design should generally reflect all levels of navigation of a website and include the pre-defined keywords for each page. This allows search engines to recognize the relevance of a page out of the URL and categorize those targeted. Take advantage of your re-launch in order to make the URLs of your site perfectly. Important criteria for the optimal structure of URLs, for example, a consistent and sensitive separation of directories each have a trailing slash.
8. Redirects and URL Mapping
So you have already achieved rankings and do not lose power during the relaunch completely recovered link, you should forward the original pages to the appropriate new website. This is possible by means of a 301-redirects. A 302 redirect is unsuitable because it signaled the search engines is only a temporary routing and link power is not passed. With a 301 redirect link but is also lost power, but this loss is relatively small. To keep track, you should create a forward plan for the technical implementation, a so-called URL-mapping. The URL mapping to the original and new URLs, say their new counterparts, compared with each other and recorded the respective redirects.
9. Images and videos
In general: If images have been lost rankings, it requires some time, the output level of the re-positioning in the SERPs. Traffic-related losses via Universal and Vertical Search can be substantial. Image URLs should therefore using 301-redirect to the newly relaunched, each defined URL will be forwarded. The best way to define a rule for this solution. As part of the relaunch, you should also adjust and Title and Description as well as the visual descriptive Alt tag.
10. External links
Set in the wake of the relaunch sure to be used for future generation, the new link URL and your link building strategy will be adapted to new circumstances. You can weaken the link power loss that is associated with the redirects, by asking the owner of your affiliate sites, to update old links. Do not forget also your profile information on Facebook, Twitter, Xing & Co. quickly adapt. Only then can social signal generated barrier-free.